In 2021, approximately 139 million global creators had an audience of between 1,000 and 10,000 followers. By comparison, there were only two million digital content creators worldwide with an audience size of between 100,000 and one million followers. Additionally, there were around two million digital content creators with more than one million followers during the examined year.
Number of digital content creators worldwide in 2021, by audience size
(in millions)
Characteristic
Number of creators in million
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Linktree. (April 20, 2022). Number of digital content creators worldwide in 2021, by audience size (in millions) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1307272/global-content-creators-by-followers/
Linktree. "Number of digital content creators worldwide in 2021, by audience size (in millions)." Chart. April 20, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1307272/global-content-creators-by-followers/
Linktree. (2022). Number of digital content creators worldwide in 2021, by audience size (in millions). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1307272/global-content-creators-by-followers/
Linktree. "Number of Digital Content Creators Worldwide in 2021, by Audience Size (in Millions)." Statista, Statista Inc., 20 Apr 2022, https://www.statista.com/statistics/1307272/global-content-creators-by-followers/
Linktree, Number of digital content creators worldwide in 2021, by audience size (in millions) Statista, https://www.statista.com/statistics/1307272/global-content-creators-by-followers/ (last visited July 23, 2024)
Number of digital content creators worldwide in 2021, by audience size (in millions) [Graph], Linktree, April 20, 2022. [Online]. Available: https://www.statista.com/statistics/1307272/global-content-creators-by-followers/