When it comes to the most well-known social networks in the United States, YouTube and Facebook are leading the pack with a brand awareness of 94 and 93 percent respectively, among internet users. The two giants also take the top ranks in our social networks brand usage share as well as social network brand loyalty rankings.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading social networks ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (July 1, 2023). Leading social networks ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
Statista. "Leading social networks ranked by brand awareness in the United States in 2023." Chart. July 1, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
Statista. (2023). Leading social networks ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
Statista. "Leading Social Networks Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
Statista, Leading social networks ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/ (last visited November 21, 2024)
Leading social networks ranked by brand awareness in the United States in 2023 [Graph], Statista, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
