Top reasons marketers buy TV inventory upfront in the U.S. 2022

Leading reasons marketers buy TV inventory upfront in the United States as of March 2022

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Release date

April 2022

Region

United States

Survey time period

March 7 to 18, 2022

Number of respondents

150 respondents

Special properties

among supervisor-and-above-level professionals involved with digital CTV advertising decision making

Supplementary notes

Half of respondents are marketers, half come from agencies.

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Statistics on " TV advertising in the United Kingdom "

Other statistics that may interest you TV advertising in the United Kingdom

Overview

5

Major players

5

Marketer insights

7

Consumer insights

8

Spotlight: connected TV

5
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