Upfront TV ad buying plans of U.S. marketers 2022, by buy type

Published by
Michele Majidi,
Mar 22, 2024
According to a survey conducted among marketers in the United States in March 2022, 31 percent of respondents said their upfront TV advertising purchases would be CTV-first in 2022. The same share of respondents said their upfront buys would be linear-first, while 27 percent said they were planning combination buys.

Upfront TV advertising buying plans of marketers in the United States as of March 2022, by buy type

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Release date

April 2022

Region

United States

Survey time period

March 7 to 18, 2022

Number of respondents

150 respondents

Special properties

among supervisor-and-above-level professionals involved with digital CTV advertising decision making

Supplementary notes

Half of respondents are marketers, half come from agencies.

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