According to a 2023 survey, on average the most wanted e-commerce innovation for consumers of all generations in the Netherlands was personalized product recommendations. Additionally, more than 30 percent of each generation wished e-commerce sites could enhance more advanced frictionless payment methods, with Millennials leading the way at 37 percent. Gen Z and Millennials were the biggest fans of virtual and augmented reality, a technological innovation 26 percent of each would like to try out.
Share of shoppers wishing for selected e-commerce innovations in the Netherlands in the 2nd quarter 2023, by generation
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (July 10, 2023). Share of shoppers wishing for selected e-commerce innovations in the Netherlands in the 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1307164/most-wanted-e-commerce-innovations-by-generation-netherlands/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in the Netherlands in the 2nd quarter 2023, by generation." Chart. July 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1307164/most-wanted-e-commerce-innovations-by-generation-netherlands/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in the Netherlands in the 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1307164/most-wanted-e-commerce-innovations-by-generation-netherlands/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in The Netherlands in The 2nd Quarter 2023, by Generation." Statista, Statista Inc., 10 Jul 2023, https://www.statista.com/statistics/1307164/most-wanted-e-commerce-innovations-by-generation-netherlands/
Klarna, Share of shoppers wishing for selected e-commerce innovations in the Netherlands in the 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1307164/most-wanted-e-commerce-innovations-by-generation-netherlands/ (last visited December 22, 2024)
Share of shoppers wishing for selected e-commerce innovations in the Netherlands in the 2nd quarter 2023, by generation [Graph], Klarna, July 10, 2023. [Online]. Available: https://www.statista.com/statistics/1307164/most-wanted-e-commerce-innovations-by-generation-netherlands/
