Leading factors considered by shoppers when making online purchases Australia 2021

Published by Statista Research Department, Sep 27, 2023
In a survey conducted in Australia in 2021, free shipping was considered by 53 percent of respondents to be a very important factor influencing online purchasing decisions. Discounts and offers were also considered by more than half of respondents to be a very important factor in online purchase decisions.

Factors considered very important by shoppers when making an online purchase in Australia in 2021

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Release date

April 2022

Region

Australia

Survey time period

November to December 2021

Number of respondents

1,029 respondents

Age group

18 years and older

Special properties

Survey respondents are consumers who use the internet at least once per month

Method of interview

Online survey

Supplementary notes

Survey question: "How important are the following factors in helping you decide whether to make an online purchase with a retailer/brand?".

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