In the United Kingdom, Millennials are the most eager to buy their groceries online. According to a survey carried out in the second quarter 2023, 58 percent of consumers in the country aged between 27 and 42 years old would buy grocery products mostly via e-commerce. Gen Z followed, as 32 percent of the generational cohort preferred shopping for their for groceries mostly online.
Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by generational cohort
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (July 3, 2023). Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by generational cohort [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1307070/online-grocery-shoppers-by-generation-united-kingdom/
Klarna. "Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by generational cohort." Chart. July 3, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1307070/online-grocery-shoppers-by-generation-united-kingdom/
Klarna. (2023). Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1307070/online-grocery-shoppers-by-generation-united-kingdom/
Klarna. "Share of Shoppers Buying Groceries Mostly Online in The United Kingdom (Uk) in 2nd Quarter 2023, by Generational Cohort." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1307070/online-grocery-shoppers-by-generation-united-kingdom/
Klarna, Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1307070/online-grocery-shoppers-by-generation-united-kingdom/ (last visited December 30, 2024)
Share of shoppers buying groceries mostly online in the United Kingdom (UK) in 2nd quarter 2023, by generational cohort [Graph], Klarna, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1307070/online-grocery-shoppers-by-generation-united-kingdom/
