Italy: top online beauty stores by revenue 2022

Notino.it is the online shop with the highest eCommerce net sales that is selling products in the Beauty e-commerce market in Italy, with a revenue of US$124.5 million in 2022 generated in Italy, followed by sephora.it with US$112.4 million. Third place is taken by veralab.it with US$66.3 million. Hair-gallery.it is the fourth biggest Beauty online store in Italy with US$63.5 million in 2022.

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Top online stores in the Beauty segment in Italy in 2022, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
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Supplementary notes

The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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