In the Netherlands, Millennials are the most eager to buy their groceries online. According to a survey carried out In the spring of 2023, 34 percent of surveyed Dutch consumers aged between 25 and 40 years old prefer to buy grocery products via e-commerce. This was a 21 percentage point difference with older Baby Boomers.
Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (December 13, 2023). Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
Klarna. "Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts." Chart. December 13, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
Klarna. (2023). Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
Klarna. "Share of Shoppers Buying Groceries Online in The Netherlands in 2nd Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
Klarna, Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1307057/online-grocery-shoppers-by-generation-netherlands/ (last visited December 30, 2024)
Share of shoppers buying groceries online in the Netherlands in 2nd quarter 2023, by generational cohorts [Graph], Klarna, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1307057/online-grocery-shoppers-by-generation-netherlands/
