Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity
According to a survey among adults in the United States in September 2021, 16 percent of white respondents, 22 percent of Hispanic, and 20 percent of Black respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by eight percent of Black and 12 percent of white respondents.
