According to a survey among adults in the United States in September 2021, 16 percent of respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service, while 39 percent said they found them to be somewhat effective. Linear TV ads were found to not be effective at all by 12 percent of respondents.
Share of adults who find advertising on linear TV to be effective in the United States as of September 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Question: "How effective do you think the following types of ad experiences are when it comes to convincing people to purchase a product or service? Ads on linear TV (cable/broadcast)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (September 11, 2021). Share of adults who find advertising on linear TV to be effective in the United States as of September 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
Morning Consult. "Share of adults who find advertising on linear TV to be effective in the United States as of September 2021." Chart. September 11, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
Morning Consult. (2021). Share of adults who find advertising on linear TV to be effective in the United States as of September 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
Morning Consult. "Share of Adults Who Find Advertising on Linear Tv to Be Effective in The United States as of September 2021." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/
Morning Consult, Share of adults who find advertising on linear TV to be effective in the United States as of September 2021 Statista, https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/ (last visited September 01, 2024)
Share of adults who find advertising on linear TV to be effective in the United States as of September 2021 [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307000/linear-tv-advertising-effectiveness-us/