A mix of first-party selling and third-party schemes is getting more and more popular among Amazon sellers based in Europe and Middle East. According to a 2022 survey, 34 percent of surveyed sellers opted for the hybrid model, up from 25 percent only one year earlier. First-party selling only declined from 50 percent to 43 percent over the considered years.
Selling models used by brands selling on Amazon in Europe and Middle East (EMEA) in 2021 and 2022
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2022
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Pattern. (October 1, 2022). Selling models used by brands selling on Amazon in Europe and Middle East (EMEA) in 2021 and 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1306953/selling-models-of-brands-in-amazon-emea/
Pattern. "Selling models used by brands selling on Amazon in Europe and Middle East (EMEA) in 2021 and 2022." Chart. October 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1306953/selling-models-of-brands-in-amazon-emea/
Pattern. (2022). Selling models used by brands selling on Amazon in Europe and Middle East (EMEA) in 2021 and 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1306953/selling-models-of-brands-in-amazon-emea/
Pattern. "Selling Models Used by Brands Selling on Amazon in Europe and Middle East (Emea) in 2021 and 2022." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1306953/selling-models-of-brands-in-amazon-emea/
Pattern, Selling models used by brands selling on Amazon in Europe and Middle East (EMEA) in 2021 and 2022 Statista, https://www.statista.com/statistics/1306953/selling-models-of-brands-in-amazon-emea/ (last visited July 22, 2024)
Selling models used by brands selling on Amazon in Europe and Middle East (EMEA) in 2021 and 2022 [Graph], Pattern, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1306953/selling-models-of-brands-in-amazon-emea/