Selling models used by Amazon brands in EMEA 2021-2022

Published by Daniela Coppola, Dec 10, 2024
A mix of first-party selling and third-party schemes is getting more and more popular among Amazon sellers based in Europe and Middle East. According to a 2022 survey, 34 percent of surveyed sellers opted for the hybrid model, up from 25 percent only one year earlier. First-party selling only declined from 50 percent to 43 percent over the considered years.

Selling models used by brands selling on Amazon in Europe and Middle East (EMEA) in 2021 and 2022

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Sources

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Release date

October 2022

Region

Europe, MENA

Survey time period

June to August 2021. June to August 2022

Method of interview

Online survey

Supplementary notes

The source does not specify the number of respondents.
To the question:'What is your current model for selling on Amazon?'

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