Social media web traffic referrals in Spain 2023

Published by
Tiago Bianchi,
Mar 11, 2024

In December 2023, Facebook was the social media platform that directed by far the most traffic to third-party websites links in Spain, accounting for 85.9 percent of referrals. Other networks generated much smaller shares, such as Instagram with 7.4 percent of social media referral traffic, and X and Pinterest with 3.3 and 2.1 percent of clicks each.

Web traffic referrals from social media platforms in Spain as of December 2023

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Release date

February 2024

Region

Spain

Survey time period

December 2023

Special properties

web traffic arriving on third-party websites via clicks or taps on links published on social media platforms (via any device)

Supplementary notes

Shares do not include traffic from messenger platforms. Data are only available for a selection of platforms, and percentages reflect available platforms only.

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Statistics on " Social media usage in Spain "

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Overview

8

Usage

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Performance

7

Facebook

7

Instagram

5

LinkedIn

5

TikTok

4

Twitter

6

Messaging platforms

5

Social media advertising

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