As of May 2023, subscription video-on-demand (SVOD) services Netflix and Amazon Prime Video held the highest share of total content viewing hours in the UK by a large margin, at over 30,000 content hours each. Other competing SVOD services, such as NOW and Discovery+ counted less than 20 thousand content viewing hours. Rakuten TV and Apple TV+ recorded some of the lowest viewing time in the UK between all streaming services examined in the study.
Total content viewing hours of selected video streaming services in the United Kingdom as of May 2022 and May 2023
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Ofcom. (July 20, 2023). Total content viewing hours of selected video streaming services in the United Kingdom as of May 2022 and May 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1306837/total-content-viewing-hours-streaming-services-uk/
Ofcom. "Total content viewing hours of selected video streaming services in the United Kingdom as of May 2022 and May 2023." Chart. July 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1306837/total-content-viewing-hours-streaming-services-uk/
Ofcom. (2023). Total content viewing hours of selected video streaming services in the United Kingdom as of May 2022 and May 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1306837/total-content-viewing-hours-streaming-services-uk/
Ofcom. "Total Content Viewing Hours of Selected Video Streaming Services in The United Kingdom as of May 2022 and May 2023." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1306837/total-content-viewing-hours-streaming-services-uk/
Ofcom, Total content viewing hours of selected video streaming services in the United Kingdom as of May 2022 and May 2023 Statista, https://www.statista.com/statistics/1306837/total-content-viewing-hours-streaming-services-uk/ (last visited July 22, 2024)
Total content viewing hours of selected video streaming services in the United Kingdom as of May 2022 and May 2023 [Graph], Ofcom, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1306837/total-content-viewing-hours-streaming-services-uk/