
Total content viewing hours of various streaming services in the UK 2022-2024
As of July 2024, subscription video-on-demand (SVOD) services Amazon Prime Video and Netflix held the highest share of total content viewing hours in the UK by a large margin, at over 42,000 content hours each. Other competing SVOD services, such as Disney+ and Channel 4 counted less than 20 thousand content viewing hours. Rakuten TV and Apple TV+ recorded some of the lowest viewing time in the UK between all streaming services examined in the study.