According to the results of a consumer survey conducted in December 2021, 16 percent of British respondents said that they thought advertising from the food and beverage sector was honest and reliable. However, only two percent said the same about ads originating from the telecom industry.
Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021
Characteristic
Share of respondents
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*Depending on the market the sample size varied between 513 and 2,172; the source did not provide the exact sample number for this country.
Question: Thinking specifically about the claims made for products and services in advertising, please select the three sectors which you think are the most honest/reliable in their advertising and marketing?
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YouGov. (January 21, 2022). Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
YouGov. "Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021." Chart. January 21, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
YouGov. (2022). Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
YouGov. "Perception of Trustworthiness of Advertising from Selected Industries According to Consumers in Great Britain as of December 2021." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
YouGov, Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021 Statista, https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/ (last visited July 22, 2024)
Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021 [Graph], YouGov, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
