According to a survey conducted in July 2021, YouTube was the most popular online video platform to watch gaming influencers for users in the United States and in Great Britain. Instagram followed, with approximately 52 percent and 54 percent of respondents in the U.S. and GB reporting engaging with the platform to follow gaming influencers. Twitch was more popular among British than American users, with almost half of respondents in Great Britain reporting engaging with the popular live streaming platform to follow video gaming influencers online.
Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
According to the source: "The insights in this report series are drawn from a recent global Custom survey on the global influencer sector and, specifically, the gaming influencer landscape today, covering 17 global markets and nearly 19,000 respondents"
Learn more about how Statista can support your business.
YouGov. (October 18, 2021). Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021 [Graph]. In Statista. Retrieved February 26, 2025, from https://www.statista.com/statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
YouGov. "Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021." Chart. October 18, 2021. Statista. Accessed February 26, 2025. https://www.statista.com/statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
YouGov. (2021). Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021. Statista. Statista Inc.. Accessed: February 26, 2025. https://www.statista.com/statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
YouGov. "Share of Internet Users following Video Gaming Streamers and Influencers on Selected Online Platforms in The United States and Great Britain as of July 2021." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
YouGov, Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021 Statista, https://www.statista.com/statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/ (last visited February 26, 2025)
Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021 [Graph], YouGov, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.