In the first quarter of 2023, nearly three-quarters (72 percent) of French consumers aged between 18 and 24 purchased clothing or shoes on e-commerce platforms, surpassing Millennials (65 percent) and Gen X (48 percent). Additionally, just over a third of Baby Boomers bought apparel items during the same period.
Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts
Characteristic
Share of respondents
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* A total of 11,740 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (June 20, 2023). Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. "Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts." Chart. June 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. (2023). Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. "Share of Shoppers Buying Clothing and Shoes Online in France in 1st Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna, Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/ (last visited July 22, 2024)
Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts [Graph], Klarna, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/