As of the third quarter of 2023, the most common type of social media account followed by internet users in Spain was closer contacts like friends, family, and acquaintances - about six in ten Spanish online users did so. Bands, singers, and musicians were the second most followed type of social media accounts in the country, with approximately 34.2 percent of internet users in Spain following such accounts.
Main types of social media accounts followed by internet users in Spain as of 3rd quarter 2023
Characteristic
Share of respondents
Friends, family and people you know
60%
Bands, singers and musicians
34.2%
Entertainment, memes, or parody accounts
30.1%
Actors, comedians, or other performers
29.9%
Restaurants, chefs, or foodies
26.8%
Influencers or other experts
26.5%
Companies and brands you purchase from
23.3%
Sports people and teams
21.3%
Contacts relevant to work
20.9%
TV shows or channels
20.2%
Companies and brands you're considering purchasing from
19.1%
Journalists or news companies
18.2%
Magazines or publications you read
17.9%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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DataReportal, & We Are Social, & Meltwater. (February 22, 2024). Main types of social media accounts followed by internet users in Spain as of 3rd quarter 2023 [Graph]. In Statista. Retrieved April 06, 2025, from https://www.statista.com/statistics/1306757/social-media-account-types-followed-spain/
DataReportal, und We Are Social, und Meltwater. "Main types of social media accounts followed by internet users in Spain as of 3rd quarter 2023." Chart. February 22, 2024. Statista. Accessed April 06, 2025. https://www.statista.com/statistics/1306757/social-media-account-types-followed-spain/
DataReportal, We Are Social, Meltwater. (2024). Main types of social media accounts followed by internet users in Spain as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: April 06, 2025. https://www.statista.com/statistics/1306757/social-media-account-types-followed-spain/
DataReportal, and We Are Social, and Meltwater. "Main Types of Social Media Accounts Followed by Internet Users in Spain as of 3rd Quarter 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1306757/social-media-account-types-followed-spain/
DataReportal & We Are Social & Meltwater, Main types of social media accounts followed by internet users in Spain as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1306757/social-media-account-types-followed-spain/ (last visited April 06, 2025)
Main types of social media accounts followed by internet users in Spain as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1306757/social-media-account-types-followed-spain/
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