According to a study taking into account 81 companies in the Asia-Pacific region, the local retail industry had the highest ad spend waste in the first quarter of 2022, approximately 31.9 million U.S. dollars. In comparison, the health industry in APAC wasted around 14.8 million dollars on digital ads.
Digital ad spend waste describes advertising expenses that were unsuccessful in meeting their commercial objectives.
Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry
(in million U.S. dollars)
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Branding in Asia Magazine. (April 8, 2022). Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars) [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1306651/apac-digital-ad-spend-waste-by-industry/
Branding in Asia Magazine. "Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars)." Chart. April 8, 2022. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1306651/apac-digital-ad-spend-waste-by-industry/
Branding in Asia Magazine. (2022). Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1306651/apac-digital-ad-spend-waste-by-industry/
Branding in Asia Magazine. "Digital Advertising Expenditure Wasted in The Asia-pacific Region in 1st Quarter 2022, by Industry (in Million U.S. Dollars)." Statista, Statista Inc., 8 Apr 2022, https://www.statista.com/statistics/1306651/apac-digital-ad-spend-waste-by-industry/
Branding in Asia Magazine, Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars) Statista, https://www.statista.com/statistics/1306651/apac-digital-ad-spend-waste-by-industry/ (last visited December 20, 2024)
Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars) [Graph], Branding in Asia Magazine, April 8, 2022. [Online]. Available: https://www.statista.com/statistics/1306651/apac-digital-ad-spend-waste-by-industry/
