The undesirability of digital banner advertising varies significantly depending on the world region. It is the highest in North America, where more than half of respondents aged 15 or older stated they took no action on banner ads. In Europe, the share amounted to 50 percent. In Latin America, a third of respondents said they ignored such ads.
Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region
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Share of respondents
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Nielsen. (November 29, 2021). Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/
Nielsen. "Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region." Chart. November 29, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/
Nielsen. (2021). Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/
Nielsen. "Share of Consumers Who Took No Action on Digital Banner Advertising Worldwide as of September 2021, by Region." Statista, Statista Inc., 29 Nov 2021, https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/
Nielsen, Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region Statista, https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/ (last visited July 27, 2024)
Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region [Graph], Nielsen, November 29, 2021. [Online]. Available: https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/