According to a study taking into account 81 companies in the Asia-Pacific region, approximately 53 million U.S. dollars of digital ad spend on Facebook ads in the first quarter of 2022 can be considered ad spend waste. In comparison, APAC companies wasted over 10.7 million dollars on Bing advertising in the period between January and March 2022.
Digital ad spend waste describes advertising expenses that were unsuccessful in meeting their commercial objectives.
Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel
(in million U.S. dollars)
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Branding in Asia Magazine. (April 8, 2022). Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
Branding in Asia Magazine. "Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars)." Chart. April 8, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
Branding in Asia Magazine. (2022). Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
Branding in Asia Magazine. "Digital Ad Spend Wasted on Social Media Platforms and Search Engines in The Asia-pacific Region in 1st Quarter 2022, by Digital Media Channel (in Million U.S. Dollars)." Statista, Statista Inc., 8 Apr 2022, https://www.statista.com/statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
Branding in Asia Magazine, Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars) Statista, https://www.statista.com/statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/ (last visited November 03, 2024)
Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars) [Graph], Branding in Asia Magazine, April 8, 2022. [Online]. Available: https://www.statista.com/statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
