According to a survey conducted among marketers in the United States in March 2022, 52 percent of respondents said they used intent data to deliver targeted ad content, while 47 percent said they used it for email marketing. This was followed by 44 percent of respondents stating they used intent data for marketing personalization.
Leading purposes of using intent data according to marketers in the United States as of March 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (April 29, 2022). Leading purposes of using intent data according to marketers in the United States as of March 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. "Leading purposes of using intent data according to marketers in the United States as of March 2022." Chart. April 29, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. (2022). Leading purposes of using intent data according to marketers in the United States as of March 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts. "Leading Purposes of Using Intent Data According to Marketers in The United States as of March 2022." Statista, Statista Inc., 29 Apr 2022, https://www.statista.com/statistics/1306536/purposes-of-use-intent-data-us/
MarketingCharts, Leading purposes of using intent data according to marketers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1306536/purposes-of-use-intent-data-us/ (last visited July 22, 2024)
Leading purposes of using intent data according to marketers in the United States as of March 2022 [Graph], MarketingCharts, April 29, 2022. [Online]. Available: https://www.statista.com/statistics/1306536/purposes-of-use-intent-data-us/