Digital share in advertising spending in Poland 2012-2024

Published by Małgorzata Puzio, Nov 9, 2024

In the first half of 2024, the internet accounted for more than 30 percent of the total advertising expenditure in Poland. 

Share of digital in advertising expenditure in Poland from 2012 to 1st half 2024

CharacteristicShare in ad spending
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Showing entries 1 to 13 (14 entries in total)
Statistic: Share of digital in advertising expenditure in Poland from 2012 to 1st half 2024

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Release date

September 2024

Region

Poland

Survey time period

2012 to H1 2024

Supplementary notes

*Only digital search and digital non-search.

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Overview

6

Czechia

8

Hungary

7

Poland

8

Romania

5

Russia

4

Slovakia

5

Ukraine

4

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Topics

Digital advertising in CEEDigital advertising in GermanyDigital advertising in the UKDigital advertising in RussiaDigital advertising in France
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