In the first quarter of 2023, the internet accounted for more than 45 percent of the total advertising expenditure in Poland. The market share of that medium saw a steady increase over the observed period, starting from 19 percent in 2012.
Share of digital in advertising expenditure in Poland from 2012 to 1st quarter 2023
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Share in ad spending
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WirtualneMedia. (May 25, 2023). Share of digital in advertising expenditure in Poland from 2012 to 1st quarter 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1306509/poland-share-of-digital-in-advertising-spend/
WirtualneMedia. "Share of digital in advertising expenditure in Poland from 2012 to 1st quarter 2023." Chart. May 25, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1306509/poland-share-of-digital-in-advertising-spend/
WirtualneMedia. (2023). Share of digital in advertising expenditure in Poland from 2012 to 1st quarter 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1306509/poland-share-of-digital-in-advertising-spend/
WirtualneMedia. "Share of Digital in Advertising Expenditure in Poland from 2012 to 1st Quarter 2023." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/1306509/poland-share-of-digital-in-advertising-spend/
WirtualneMedia, Share of digital in advertising expenditure in Poland from 2012 to 1st quarter 2023 Statista, https://www.statista.com/statistics/1306509/poland-share-of-digital-in-advertising-spend/ (last visited July 03, 2024)
Share of digital in advertising expenditure in Poland from 2012 to 1st quarter 2023 [Graph], WirtualneMedia, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/1306509/poland-share-of-digital-in-advertising-spend/