As of the third quarter of 2023, WhatsApp was by far the most used and favorite social media platform in Spain. Up to 91 percent of the country's internet users used the instant messaging app, while networks like Instagram and Facebook followed were used by around 76.9 and 69.7 percent of online audiences, respectively. TikTok and X were accessed by around 51.2 and 45.4 percent of users each, while Telegram and Facebook Messenger accounted for a share of 43.9 and 36.7 percent respectively.
Most popular social media platforms in Spain as of 3rd quarter 2023, by usage reach
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DataReportal, & We Are Social, & Meltwater. (February 22, 2024). Most popular social media platforms in Spain as of 3rd quarter 2023, by usage reach [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
DataReportal, und We Are Social, und Meltwater. "Most popular social media platforms in Spain as of 3rd quarter 2023, by usage reach." Chart. February 22, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
DataReportal, We Are Social, Meltwater. (2024). Most popular social media platforms in Spain as of 3rd quarter 2023, by usage reach. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
DataReportal, and We Are Social, and Meltwater. "Most Popular Social Media Platforms in Spain as of 3rd Quarter 2023, by Usage Reach." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
DataReportal & We Are Social & Meltwater, Most popular social media platforms in Spain as of 3rd quarter 2023, by usage reach Statista, https://www.statista.com/statistics/1306374/social-networks-penetration-spain/ (last visited December 30, 2024)
Most popular social media platforms in Spain as of 3rd quarter 2023, by usage reach [Graph], DataReportal, & We Are Social, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
