Use of free ad-supported video-on-demand services in Germany 2021, by platform

Published by
Julia Stoll,
May 10, 2023
Around three in four consumers in Germany used free ad-supported video streaming services in 2021, according to a survey. The favorite AVOD services among German housholds included big players, such as YouTube (55 percent) and Facebook (37 percent), as well as services offered by the German public broadcasters ARD (40 percent) and ZDF (42 percent).

Share of households using selected free ad-supported video streaming services in Germany 2021

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Release date

March 2022

Region

Germany

Survey time period

December 2021

Number of respondents

1,002 respondents

Age group

18 years and older

Special properties

internet adults

Supplementary notes

Original question: Which of the following online video services do you or someone in your household currently use?

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Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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