Do consumers worldwide trust clothing brands' sustainability claims 2021

Share of consumers worldwide who trust the sustainability claims that brands make about their clothing 2021

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Release date

March 2022

Region

Worldwide

Survey time period

December 2021

Number of respondents

8,651 respondents

Supplementary notes

The question was as follows: "To what extent do you agree or disagree with the following statement? ‘I trust the sustainability or ‘green’ claims that brands make about their clothing’."
The survey took place across five countries: France, Germany, Spain, UK, and U.S.

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Statistics on " Sustainable fashion shopping behavior in the United States "

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Overview

8

Industry

6

Purchases

8

Circular fashion

7

Greenwashing

4

Further related statistics

9
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