According to a survey conducted in 2023, 67 percent of participants found Ford electric pickup trucks most appealing after the branding and exact Model was revealed, while only 27 percent considered buying Tesla's Cybertruck.
Electric pickup truck brands in consideration by U.S. consumers as of August 2023
consumers in the market to purchase a pickup truck within the next two years.
Supplementary notes
*Consumers were randomly show four of the six electric pickups. The order these vehicles were shown was randomized. 216 respondents were shown the RAM 1500, 217 respondents were shown the Ford F-150 Lightning, 217 respondents were shown the Chevrolet Silverado EV, 216 respondents were shown the GMC Hummer EV Pickup, 217 respondents were shown the Rivian R1T, and 217 respondents were shown the Tesla Cybertruck.
The results represent the share of consumers shown each model who would consider purchasing the model after knowing what the model/brand was.
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Cox Enterprises. (August 17, 2023). Electric pickup truck brands in consideration by U.S. consumers as of August 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1306209/most-popular-electric-pickup-truck-brands-united-states/
Cox Enterprises. "Electric pickup truck brands in consideration by U.S. consumers as of August 2023." Chart. August 17, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1306209/most-popular-electric-pickup-truck-brands-united-states/
Cox Enterprises. (2023). Electric pickup truck brands in consideration by U.S. consumers as of August 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1306209/most-popular-electric-pickup-truck-brands-united-states/
Cox Enterprises. "Electric Pickup Truck Brands in Consideration by U.S. Consumers as of August 2023." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/1306209/most-popular-electric-pickup-truck-brands-united-states/
Cox Enterprises, Electric pickup truck brands in consideration by U.S. consumers as of August 2023 Statista, https://www.statista.com/statistics/1306209/most-popular-electric-pickup-truck-brands-united-states/ (last visited December 18, 2024)
Electric pickup truck brands in consideration by U.S. consumers as of August 2023 [Graph], Cox Enterprises, August 17, 2023. [Online]. Available: https://www.statista.com/statistics/1306209/most-popular-electric-pickup-truck-brands-united-states/
