According to a 2022 survey, consumers from Brazil were most likely to cancel a paid video streaming subscription compared with other countries worldwide. 38 percent of respondents stated that they have cancelled a subscription in the last six months. The U.S. followed with a churn rate of 37 percent. The churn rate was significantly higher with Generation Z and millennials than with boomers and Gen X. In Germany, for instance, the share of consumers in the Gen Z and millenials generation cancelling an SVOD subscription was about four times higher than for boomers or matures.
Share of consumers cancelling paid streaming video services in the last six months in selected countries worldwide in 2022, by generation
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AP. (March 29, 2022). Share of consumers cancelling paid streaming video services in the last six months in selected countries worldwide in 2022, by generation [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1306198/churn-paid-streaming-worldwide-generation/
AP. "Share of consumers cancelling paid streaming video services in the last six months in selected countries worldwide in 2022, by generation." Chart. March 29, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1306198/churn-paid-streaming-worldwide-generation/
AP. (2022). Share of consumers cancelling paid streaming video services in the last six months in selected countries worldwide in 2022, by generation. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1306198/churn-paid-streaming-worldwide-generation/
AP. "Share of Consumers Cancelling Paid Streaming Video Services in The Last Six Months in Selected Countries Worldwide in 2022, by Generation." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1306198/churn-paid-streaming-worldwide-generation/
AP, Share of consumers cancelling paid streaming video services in the last six months in selected countries worldwide in 2022, by generation Statista, https://www.statista.com/statistics/1306198/churn-paid-streaming-worldwide-generation/ (last visited December 19, 2024)
Share of consumers cancelling paid streaming video services in the last six months in selected countries worldwide in 2022, by generation [Graph], AP, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1306198/churn-paid-streaming-worldwide-generation/
