According to a survey conducted in the last quarter of 2020, prices were the main reason that determined consumers' ICE pickup truck purchases, with 85 percent of respondents citing this as the leading factor in their considerations. For 83 percent of the survey participants, driving performance was also an important factor when buying an ICE pickup truck. Moreover, work use was the less important factor for those who participated in the survey.
U.S. consumer considerations when purchasing an ICE pickup truck as of December 2020
The consumers surveyed are in market for a pickup truck, including consumers in market for an electric pickup truck, and intend to purchase within the next two years.
Results are directional.
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Cox Enterprises. (January 22, 2021). U.S. consumer considerations when purchasing an ICE pickup truck as of December 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1306173/main-reason-purchasing-ice-pickup-united-states/
Cox Enterprises. "U.S. consumer considerations when purchasing an ICE pickup truck as of December 2020." Chart. January 22, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1306173/main-reason-purchasing-ice-pickup-united-states/
Cox Enterprises. (2021). U.S. consumer considerations when purchasing an ICE pickup truck as of December 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1306173/main-reason-purchasing-ice-pickup-united-states/
Cox Enterprises. "U.S. Consumer Considerations When Purchasing An Ice Pickup Truck as of December 2020." Statista, Statista Inc., 22 Jan 2021, https://www.statista.com/statistics/1306173/main-reason-purchasing-ice-pickup-united-states/
Cox Enterprises, U.S. consumer considerations when purchasing an ICE pickup truck as of December 2020 Statista, https://www.statista.com/statistics/1306173/main-reason-purchasing-ice-pickup-united-states/ (last visited November 22, 2024)
U.S. consumer considerations when purchasing an ICE pickup truck as of December 2020 [Graph], Cox Enterprises, January 22, 2021. [Online]. Available: https://www.statista.com/statistics/1306173/main-reason-purchasing-ice-pickup-united-states/
