Retail was estimated to be the industry with the largest non-mobile digital advertising spending in the United States in 2021, with a projected 2021 spend of 16.68 billion U.S. dollars. Consumer packaged goods (CPG) followed with a spend of 8.73 billion dollars, while financial services rounded out the top three with a spend of 7.25 billion.
Non-mobile digital advertising spending in the United States as of June 2021, by industry
(in billion U.S. dollars)
Includes advertising that appears on desktop and laptop computers; includes advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; numbers may not add up to total due to rounding.
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eMarketer. (June 15, 2021). Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1306154/nonmobile-digital-advertising-spending-us/
eMarketer. "Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars)." Chart. June 15, 2021. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1306154/nonmobile-digital-advertising-spending-us/
eMarketer. (2021). Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1306154/nonmobile-digital-advertising-spending-us/
eMarketer. "Non-mobile Digital Advertising Spending in The United States as of June 2021, by Industry (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1306154/nonmobile-digital-advertising-spending-us/
eMarketer, Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1306154/nonmobile-digital-advertising-spending-us/ (last visited January 03, 2025)
Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars) [Graph], eMarketer, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1306154/nonmobile-digital-advertising-spending-us/
