According to a survey conducted in the last quarter of 2020, prices were the main factor determining consumers' electric pickup truck purchases, with 93 percent of respondents citing this as the leading factor. For 92 percent of the participants responding to the survey, driving performance almost equally mattered when considering an EV pickup truck. Moreover, brand name was the less important attribute for those who participated in the survey.
U.S. consumer considerations when purchasing an electric pickup truck as of December 2020
The consumers surveyed are in market for a pickup truck, including consumers in market
for an electric pickup truck, and intend to purchase within the next two years.
Results are directional.
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Cox Enterprises. (January 22, 2021). U.S. consumer considerations when purchasing an electric pickup truck as of December 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1306142/main-reason-purchasing-electric-vehicle-united-states/
Cox Enterprises. "U.S. consumer considerations when purchasing an electric pickup truck as of December 2020." Chart. January 22, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1306142/main-reason-purchasing-electric-vehicle-united-states/
Cox Enterprises. (2021). U.S. consumer considerations when purchasing an electric pickup truck as of December 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1306142/main-reason-purchasing-electric-vehicle-united-states/
Cox Enterprises. "U.S. Consumer Considerations When Purchasing An Electric Pickup Truck as of December 2020." Statista, Statista Inc., 22 Jan 2021, https://www.statista.com/statistics/1306142/main-reason-purchasing-electric-vehicle-united-states/
Cox Enterprises, U.S. consumer considerations when purchasing an electric pickup truck as of December 2020 Statista, https://www.statista.com/statistics/1306142/main-reason-purchasing-electric-vehicle-united-states/ (last visited November 22, 2024)
U.S. consumer considerations when purchasing an electric pickup truck as of December 2020 [Graph], Cox Enterprises, January 22, 2021. [Online]. Available: https://www.statista.com/statistics/1306142/main-reason-purchasing-electric-vehicle-united-states/
