In a 2021 survey of U.S. consumers, the phrase most consumers felt best demonstrated that a footwear company cares about animal welfare without getting too political was, "No animals were harmed in the making of this product". Interestingly the phrase "vegan" did not make it into the top five answers, but the source does note that 14 percent of males and 23 percent of females chose this answer.
Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?
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The survey was completed through proprietary sample sources amongst panels who participate in online surveys.
Method of interview
Online panel
Supplementary notes
The full survey question was, "Animal welfare is a growing issue around footwear production. Which of the below phrases do you find demonstrate that a company cares about this issue without getting too political? Please select all that apply."
The findings are based on the results of a targeted sample, balanced by gender, geography, and generation.
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First Insight. (June 17, 2021). Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
First Insight. "Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?." Chart. June 17, 2021. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
First Insight. (2021). Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
First Insight. "Which Phrases Do American Consumers Think Demonstrate a Footwear Company Cares about Animal Welfare without Being Too Political?." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
First Insight, Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? Statista, https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/ (last visited July 20, 2024)
Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? [Graph], First Insight, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
