In a 2021 survey of U.S. consumers, the phrase most consumers felt best demonstrated that a footwear company cares about animal welfare without getting too political was, "No animals were harmed in the making of this product". Interestingly the phrase "vegan" did not make it into the top five answers, but the source does note that 14 percent of males and 23 percent of females chose this answer.
Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?
The survey was completed through proprietary sample sources amongst panels who participate in online surveys.
Method of interview
Online panel
Supplementary notes
The full survey question was, "Animal welfare is a growing issue around footwear production. Which of the below phrases do you find demonstrate that a company cares about this issue without getting too political? Please select all that apply."
The findings are based on the results of a targeted sample, balanced by gender, geography, and generation.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
First Insight. (June 17, 2021). Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
First Insight. "Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?." Chart. June 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
First Insight. (2021). Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
First Insight. "Which Phrases Do American Consumers Think Demonstrate a Footwear Company Cares about Animal Welfare without Being Too Political?." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
First Insight, Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? Statista, https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/ (last visited December 22, 2024)
Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? [Graph], First Insight, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1306092/footwear-animal-welfare-branding/
