A survey conducted in 2021 about the influence on purchasing decisions based on brand's involvement in environmental and social issues indicated that more than half of respondents, amounting to 61 percent, were influenced a little to purchase from the brands involved in environmental and social issues. However, 15 percent of respondents answered that for them it was of great importance when making a purchasing decision as they carefully observed the issues a brand supported.
Likelihood that a brand’s involvement in environmental and social issues will influence purchasing decisions in New Zealand in 2021
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Kantar. (March 23, 2022). Likelihood that a brand’s involvement in environmental and social issues will influence purchasing decisions in New Zealand in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1306085/new-zealand-purchasing-decisions-by-brand-involvement-in-environmental-and-social-issues/
Kantar. "Likelihood that a brand’s involvement in environmental and social issues will influence purchasing decisions in New Zealand in 2021." Chart. March 23, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1306085/new-zealand-purchasing-decisions-by-brand-involvement-in-environmental-and-social-issues/
Kantar. (2022). Likelihood that a brand’s involvement in environmental and social issues will influence purchasing decisions in New Zealand in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1306085/new-zealand-purchasing-decisions-by-brand-involvement-in-environmental-and-social-issues/
Kantar. "Likelihood That a Brand’s Involvement in Environmental and Social Issues Will Influence Purchasing Decisions in New Zealand in 2021." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1306085/new-zealand-purchasing-decisions-by-brand-involvement-in-environmental-and-social-issues/
Kantar, Likelihood that a brand’s involvement in environmental and social issues will influence purchasing decisions in New Zealand in 2021 Statista, https://www.statista.com/statistics/1306085/new-zealand-purchasing-decisions-by-brand-involvement-in-environmental-and-social-issues/ (last visited December 22, 2024)
Likelihood that a brand’s involvement in environmental and social issues will influence purchasing decisions in New Zealand in 2021 [Graph], Kantar, March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1306085/new-zealand-purchasing-decisions-by-brand-involvement-in-environmental-and-social-issues/
