During a 2021 study of advertising professionals in the United Kingdom, gauging their programmatic digitlal out-of-home buying processes, 47 percent said that they bought programmatic DOOH via their OOH teams, while 54 percent said that a dedicated programmatic OOH team was responsible for those purchases.
Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021
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Share of respondents
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*The total survey sample consisted of senior agency and advertising executives from the U.S. UK, Germany, France, and Australia.
**The source did not provide information on the date of survey; the date used is the publication date.
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IAB UK. (November 19, 2021). Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
IAB UK. "Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021." Chart. November 19, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
IAB UK. (2021). Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
IAB UK. "Ways of Buying Programmatic Digital Out-of-home (Dooh) Advertising According to Advertising Professionals in The United Kingdom (Uk) as of November 2021." Statista, Statista Inc., 19 Nov 2021, https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
IAB UK, Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021 Statista, https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/ (last visited August 24, 2024)
Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021 [Graph], IAB UK, November 19, 2021. [Online]. Available: https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
