DOOH advertising adoption in the UK 2021-2023

Published by Statista Research Department, Mar 6, 2024
According to a 2021 study of advertising professionals in the United Kingdom, close to 60 percent of them said they have already been using digital out-of-home advertising in the past 12 months. Some 72 percent out of those respondents said they have traded DOOH programmatically.

Adoption of programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) from 2021 to 2023

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Sources

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Release date

October 2022

Region

United Kingdom

Survey time period

June and July 2022

Number of respondents

1,000**

Supplementary notes

* Forecast.
** The total survey sample consisted of senior agency and advertising executives from the U.S., UK, Germany, France, and Australia. The source does not provide a separate number of respondents for the UK.
The source does not provide the figures missing from the chart.

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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