Mobile privacy tools adoption challenges 2021

According to a survey conducted between October and November 2021, 15 percent of respondents found mobile privacy solutions too difficult to install and maintain, and 12 percent of the surveyed online users reported not even knowing where to look for them. By comparison, approximately 17 percent of respondents expected these types of tools to be already installed on their mobile devices. Additionally, around 17 percent of respondents reported having difficulties in choosing the right mobile safety tool or service.

Challenges for mobile users worldwide in choosing and using a mobile privacy solution 2021

Characteristic	Share of respondents
I expect it to be on the devices	17%
I do not know which one to choose	17%
Too difficult to install and maintain	15%
Too complex to understand	15%
I would not know where to look for a solution	12%
Too costly	11%
None	9.7%

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Release date

December 2021

More information

Region

Worldwide, Europe, United States

Survey time period

October 14, 2021 to November 15, 2021

Number of respondents

1,146 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

According to the source: "The survey was shared through mailing lists, newsletters, social media channels,Reddit communities and one-on-one reach."

"This online survey is based on non-random sampling and therefore we cannot draw conclusions for the entire population nor make predictions."

The survey participants were divided as following: 54 percent from Europe, 28 percent from North America, six percent from Asia, 3.2 percent from Oceania, 2.7 percent from South America, while 4.8 percent of respondents decided not to disclose their location.

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