According to the results of a survey carried out in the United States in 2022, around 47 percent of surveyed participants stated that they owned a vibrator, making it the most popular sex toy in the North American country. Anal toys and lubricants ranked second and third respectively, with over 40 percent of respondents saying that they owned them.
The sexual wellness industry in the United States
The global sex toy market is steadily growing, and the United States accounts for a large share of it. In the country, interest in learning about the sexual wellness industry is significant, especially among men. Sex toys and similar products are the first ones that American consumers think of when it comes to the sexual wellness market. The average yearly spending on such products exceeded 100 U.S. dollars for over 40 percent of surveyed respondents as of 2022.
Vibrators are the leading sex toys in the U.S.
Vibrators are one of the most popular types of sex toys for both genders, with around 55 percent of U.S. women stating that they owned at least one vibrator in 2022. That year, Magic Wand Vibrators were the most beloved, with 27 percent of surveyed respondents stating that they already owned one. Meanwhile, Shockwaves were the most desired type of vibrator.
Most popular sex toys in the United States in 2022, by product type
respondents who stated that they owned at least one sex toy
Supplementary notes
The original question was formulated as follows: “Which sex toys do you own?”
The source does not specify the exact dates of survey.
* This figure refers to the survey's total number of respondents.
The source adds the following information: "We have conducted two surveys providing us with longitudinal data on the development over the last 5 years (2017-2022). The two surveys gathered responses from 1,760 respondents."
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Bedbible.com. (March 23, 2022). Most popular sex toys in the United States in 2022, by product type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1305981/most-popular-types-of-sex-toys-in-the-united-states/
Bedbible.com. "Most popular sex toys in the United States in 2022, by product type." Chart. March 23, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1305981/most-popular-types-of-sex-toys-in-the-united-states/
Bedbible.com. (2022). Most popular sex toys in the United States in 2022, by product type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1305981/most-popular-types-of-sex-toys-in-the-united-states/
Bedbible.com. "Most Popular Sex Toys in The United States in 2022, by Product Type." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1305981/most-popular-types-of-sex-toys-in-the-united-states/
Bedbible.com, Most popular sex toys in the United States in 2022, by product type Statista, https://www.statista.com/statistics/1305981/most-popular-types-of-sex-toys-in-the-united-states/ (last visited December 21, 2024)
Most popular sex toys in the United States in 2022, by product type [Graph], Bedbible.com, March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1305981/most-popular-types-of-sex-toys-in-the-united-states/