As many consumers have become determined about their beliefs surrounding sustainability, putting their money where their mouth is, many enterprises and brands around the world have reacted accordingly. When asked about any sustainable initiatives in 2021, nearly half of businesses stated they are investing in easy solutions for recycling their products over the next year. Over a third of surveyed companies also planned to distance themselves from partners that were not likely to meet shared sustainability targets.
Leading sustainability initiatives brands are investing in worldwide in 2021 and 2022
Characteristic
Share of respondents
Allowing customers to easily recycle products
46%
Improving manufacturing efficiency
39%
Distancing from partners who will not meet shared sustainability goals
commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least 500,000 USD in annual online revenue
Supplementary notes
* Surveyed respondents worked for businesses operating in the following 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.
This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.
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Shopify. (February 16, 2022). Leading sustainability initiatives brands are investing in worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1305916/main-sustainability-initiatives-by-brands-worldwide/
Shopify. "Leading sustainability initiatives brands are investing in worldwide in 2021 and 2022." Chart. February 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1305916/main-sustainability-initiatives-by-brands-worldwide/
Shopify. (2022). Leading sustainability initiatives brands are investing in worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1305916/main-sustainability-initiatives-by-brands-worldwide/
Shopify. "Leading Sustainability Initiatives Brands Are Investing in Worldwide in 2021 and 2022." Statista, Statista Inc., 16 Feb 2022, https://www.statista.com/statistics/1305916/main-sustainability-initiatives-by-brands-worldwide/
Shopify, Leading sustainability initiatives brands are investing in worldwide in 2021 and 2022 Statista, https://www.statista.com/statistics/1305916/main-sustainability-initiatives-by-brands-worldwide/ (last visited December 21, 2024)
Leading sustainability initiatives brands are investing in worldwide in 2021 and 2022 [Graph], Shopify, February 16, 2022. [Online]. Available: https://www.statista.com/statistics/1305916/main-sustainability-initiatives-by-brands-worldwide/