Globally, about 44 percent of consumers said they were more likely to buy from a brand with a clear commitment to sustainability in 2021. Specifically, the EMEA region found it most important for brands to have actions that match their values that year.
Share of consumers more likely to buy from a brand with a clear commitment to sustainability in 2021, by region
consumers that made an online purchase in the last year
Supplementary notes
* Survey respondents came from the following 12 countries: Australia, Canada,
France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.
This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.
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Shopify. (February 16, 2022). Share of consumers more likely to buy from a brand with a clear commitment to sustainability in 2021, by region [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1305896/share-of-consumers-more-likely-to-buy-from-sustainable-brands/
Shopify. "Share of consumers more likely to buy from a brand with a clear commitment to sustainability in 2021, by region." Chart. February 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1305896/share-of-consumers-more-likely-to-buy-from-sustainable-brands/
Shopify. (2022). Share of consumers more likely to buy from a brand with a clear commitment to sustainability in 2021, by region. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1305896/share-of-consumers-more-likely-to-buy-from-sustainable-brands/
Shopify. "Share of Consumers More Likely to Buy from a Brand with a Clear Commitment to Sustainability in 2021, by Region." Statista, Statista Inc., 16 Feb 2022, https://www.statista.com/statistics/1305896/share-of-consumers-more-likely-to-buy-from-sustainable-brands/
Shopify, Share of consumers more likely to buy from a brand with a clear commitment to sustainability in 2021, by region Statista, https://www.statista.com/statistics/1305896/share-of-consumers-more-likely-to-buy-from-sustainable-brands/ (last visited December 22, 2024)
Share of consumers more likely to buy from a brand with a clear commitment to sustainability in 2021, by region [Graph], Shopify, February 16, 2022. [Online]. Available: https://www.statista.com/statistics/1305896/share-of-consumers-more-likely-to-buy-from-sustainable-brands/
