Approximately 40 percent of companies and brands surveyed around the world in 2021 stated they were creating more ways for customers to interact with them in 2022. A higher percentage of brands in the North American and EMEA regions were exploring these avenues compared to those located in the Asia Pacific region.
Percentage of brands creating more ways for customers to interact with them in 2022, by global region
commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least 500,000 USD in annual online revenue
Supplementary notes
* Surveyed respondents worked for businesses operating in the following 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.
The source mentions "recipe sites and community hubs" as examples of ways to create more interaction between customers and brands.
This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.
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Shopify. (February 16, 2022). Percentage of brands creating more ways for customers to interact with them in 2022, by global region [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1305881/share-of-brands-planned-customer-brand-interaction-methods/
Shopify. "Percentage of brands creating more ways for customers to interact with them in 2022, by global region." Chart. February 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1305881/share-of-brands-planned-customer-brand-interaction-methods/
Shopify. (2022). Percentage of brands creating more ways for customers to interact with them in 2022, by global region. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1305881/share-of-brands-planned-customer-brand-interaction-methods/
Shopify. "Percentage of Brands Creating More Ways for Customers to Interact with Them in 2022, by Global Region." Statista, Statista Inc., 16 Feb 2022, https://www.statista.com/statistics/1305881/share-of-brands-planned-customer-brand-interaction-methods/
Shopify, Percentage of brands creating more ways for customers to interact with them in 2022, by global region Statista, https://www.statista.com/statistics/1305881/share-of-brands-planned-customer-brand-interaction-methods/ (last visited December 22, 2024)
Percentage of brands creating more ways for customers to interact with them in 2022, by global region [Graph], Shopify, February 16, 2022. [Online]. Available: https://www.statista.com/statistics/1305881/share-of-brands-planned-customer-brand-interaction-methods/
