Global: share of brands creating more ways for people to interact with them 2022

Published by
Kasia Davies
,
Jan 14, 2025
Approximately 40 percent of companies and brands surveyed around the world in 2021 stated they were creating more ways for customers to interact with them in 2022. A higher percentage of brands in the North American and EMEA regions were exploring these avenues compared to those located in the Asia Pacific region.

Percentage of brands creating more ways for customers to interact with them in 2022, by global region

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Percentage of brands creating more ways for customers to interact with them in 2022, by global region

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Sources

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Release date

February 2022

Region

Worldwide

Survey time period

2021

Number of respondents

350 (spread across 12 countries)*

Special properties

commerce strategy and decision makers at consumer packaged goods and retail companies that generate at least 500,000 USD in annual online revenue

Supplementary notes

* Surveyed respondents worked for businesses operating in the following 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.

The source mentions "recipe sites and community hubs" as examples of ways to create more interaction between customers and brands.

This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.

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