When asked about brands and how they use consumer data to create personalized shopping experiences in 2021, approximately six in ten consumers around the world said they typically only shared their personal information with a brand if it was required in order to proceed. Nearly the same number of respondents said they are becoming increasingly concerned with how brands use their personal data. Overall, there are still many people who are not thrilled by the idea of sharing their information for the sake of personalization.
Comfort levels of consumers regarding the use of personal data by brands worldwide in 2021
consumers that made an online purchase in the last year
Supplementary notes
* Survey respondents came from the following 12 countries: Australia, Canada,
France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.
This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.
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Shopify. (February 16, 2022). Comfort levels of consumers regarding the use of personal data by brands worldwide in 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1305861/consumer-sentiments-regarding-personal-data-use-by-brands/
Shopify. "Comfort levels of consumers regarding the use of personal data by brands worldwide in 2021." Chart. February 16, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1305861/consumer-sentiments-regarding-personal-data-use-by-brands/
Shopify. (2022). Comfort levels of consumers regarding the use of personal data by brands worldwide in 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1305861/consumer-sentiments-regarding-personal-data-use-by-brands/
Shopify. "Comfort Levels of Consumers regarding The Use of Personal Data by Brands Worldwide in 2021." Statista, Statista Inc., 16 Feb 2022, https://www.statista.com/statistics/1305861/consumer-sentiments-regarding-personal-data-use-by-brands/
Shopify, Comfort levels of consumers regarding the use of personal data by brands worldwide in 2021 Statista, https://www.statista.com/statistics/1305861/consumer-sentiments-regarding-personal-data-use-by-brands/ (last visited November 03, 2024)
Comfort levels of consumers regarding the use of personal data by brands worldwide in 2021 [Graph], Shopify, February 16, 2022. [Online]. Available: https://www.statista.com/statistics/1305861/consumer-sentiments-regarding-personal-data-use-by-brands/
