MorningStar Farms is the most well-known meat substitutes brand in the U.S., with a brand awarness of 56 percent. Our meat substitutes brand usage ranking shows a different picture, with Amy's Kitchen and Beyond Meat having the highest usage share among consumers who know the respective brand. Amy's Kitchen also has the most loyal meat substitute brand customers, followed by a true hidden champion; 84 percent of Lightlife customers say they will consume products of the brand again in the future.
Leading meat substitute brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 1, 2023). Leading meat substitute brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1305782/most-well-known-meat-substitute-brands-in-the-united-states/
Statista. "Leading meat substitute brands ranked by brand awareness in the United States in 2023." Chart. August 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1305782/most-well-known-meat-substitute-brands-in-the-united-states/
Statista. (2023). Leading meat substitute brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1305782/most-well-known-meat-substitute-brands-in-the-united-states/
Statista. "Leading Meat Substitute Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1305782/most-well-known-meat-substitute-brands-in-the-united-states/
Statista, Leading meat substitute brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1305782/most-well-known-meat-substitute-brands-in-the-united-states/ (last visited December 22, 2024)
Leading meat substitute brands ranked by brand awareness in the United States in 2023 [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1305782/most-well-known-meat-substitute-brands-in-the-united-states/
