IPL's leading TV advertisers India 2024
The latest season of the Indian Premier League in 2024 saw the addition of 20 new advertisers. Of all the advertisers, Parle Products, was in the lead with 10 percent of advertising volume, followed by Sporta Technologies. Other leading advertisers included Vishnu Packaging, Vini Product and K.P. Pan Food with all five accounting for about 33 percent of the total advertising volume during the tournament.