IPL's leading TV ad categories India 2024

Published by
Tanushree Basuroy,
Jul 22, 2024

With the addition of 20 new categories in 2024, the latest season of the Indian Premier League appeared to be a promising one for advertising. Categories such as pan masala and food products were in the lead with ad volume shares of 11 and 10 percent, respectively. Other leading categories included e-commerce gaming, perfumes/deodorant and share broking organization signalling a departure from the dominance of tech categories during the previous year.

Leading television advertisement categories during Indian Premier League in 2024

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Release date

June 2024

Region

India

Survey time period

2024

Special properties

based on secondages for TV, commercial ads and excludes promos and social ads.

Supplementary notes

As of the 74th match of the tournament.

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