According to a survey conducted among consumers in the United States in October 2023, 25 percent of Black, 22 percent of Hispanic, and 16 percent of white respondents said they only bought from brands they considered sustainable or that matched their values. Sustainability was considered alongside with other factors when choosing brands by 54 percent of Black respondents, while 32 percent of white respondents said they seldom considered sustainability while choosing between brands.
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by ethnicity and race
Characteristic
Only buy from brands they consider sustainable or match their values
Consider sustainability alongside other factors when choosing between brands
Rarely consider sustainability when choosing between brands
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Stifel. (December 6, 2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by ethnicity and race [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1305423/influence-of-sustainability-consumer-brand-choice-us-ethnicity/
Stifel. "Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by ethnicity and race ." Chart. December 6, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1305423/influence-of-sustainability-consumer-brand-choice-us-ethnicity/
Stifel. (2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by ethnicity and race . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1305423/influence-of-sustainability-consumer-brand-choice-us-ethnicity/
Stifel. "Influence of Sustainability on Consumer Decision-making While Choosing Brands in The United States as of October 2023, by Ethnicity and Race ." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1305423/influence-of-sustainability-consumer-brand-choice-us-ethnicity/
Stifel, Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by ethnicity and race Statista, https://www.statista.com/statistics/1305423/influence-of-sustainability-consumer-brand-choice-us-ethnicity/ (last visited December 21, 2024)
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by ethnicity and race [Graph], Stifel, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1305423/influence-of-sustainability-consumer-brand-choice-us-ethnicity/
