According to a survey conducted among consumers in the United States in October 2023, 22 percent of Gen Z and 20 percent of Millennial respondents said they only bought from brands they considered sustainable or that matched their values. Sustainability was considered alongside with other factors when choosing brands by 57 percent of Gen Z and 53 percent of Millennial respondents. The generation with the largest share of consumers who said to seldom consider sustainability while choosing between brands was Gen X, with 36 percent of its respondents saying so.
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age
Characteristic
Only buy from brands they consider sustainable or match their values
Consider sustainability alongside other factors when choosing between brands
Rarely consider sustainability when choosing between brands
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Stifel. (December 6, 2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
Stifel. "Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age." Chart. December 6, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
Stifel. (2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
Stifel. "Influence of Sustainability on Consumer Decision-making While Choosing Brands in The United States as of October 2023, by Age." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
Stifel, Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age Statista, https://www.statista.com/statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/ (last visited December 18, 2024)
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age [Graph], Stifel, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
