Leading challenges in podcast advertising in the U.S. 2021

Published by
Michele Majidi,
May 4, 2023
During a fall 2021 survey, 60 percent of responding U.S. advertisers stated that detailed campaign measurement and reporting was a challenge they faced in their podcast advertising activities. The most often mentioned challenge was attribution, named by 64 percent of respondents.

Leading challenges in podcast advertising in the United States in fall 2021

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Release date

February 2022

Region

United States

Survey time period

fall 2021

Special properties

among managers at companies with a minimum of one million U.S. dollars ad spend

Supplementary notes

The graph shows the share of respondents rating the challenge 4 or 5 on a scale from 1 to 5.

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Statistics on " Audio advertising in the United States "

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Other statistics that may interest you Audio advertising in the United States

Overview

6

Leading players

4

Radio advertising

5

Digital audio advertising

4

Podcast advertising

7

Consumer perception

6

Further related statistics

4

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Statistics

Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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Access limited to Free Statistics. Premium Statistics are not included.
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