During a fall 2021 survey, 60 percent of responding U.S. advertisers stated that detailed campaign measurement and reporting was a challenge they faced in their podcast advertising activities. The most often mentioned challenge was attribution, named by 64 percent of respondents.
Leading challenges in podcast advertising in the United States in fall 2021
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Share of respondents
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Advertiser Perceptions. (February 17, 2022). Leading challenges in podcast advertising in the United States in fall 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1305220/challenges-podcast-advertising-usa/
Advertiser Perceptions. "Leading challenges in podcast advertising in the United States in fall 2021." Chart. February 17, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1305220/challenges-podcast-advertising-usa/
Advertiser Perceptions. (2022). Leading challenges in podcast advertising in the United States in fall 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1305220/challenges-podcast-advertising-usa/
Advertiser Perceptions. "Leading Challenges in Podcast Advertising in The United States in Fall 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1305220/challenges-podcast-advertising-usa/
Advertiser Perceptions, Leading challenges in podcast advertising in the United States in fall 2021 Statista, https://www.statista.com/statistics/1305220/challenges-podcast-advertising-usa/ (last visited July 27, 2024)
Leading challenges in podcast advertising in the United States in fall 2021 [Graph], Advertiser Perceptions, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1305220/challenges-podcast-advertising-usa/