TV viewership distribution of sports India 2019-2021, by type

Published by
Tanushree Basuroy,
Dec 11, 2023
Cricket accounted for the majority of television viewership in the sports genre across India in 2021. Furthermore, soccer was gaining popularity in the country with an increase from about three percent television viewership in 2019 to six percent in 2021 within the genre.

Distribution of television viewership of sports across India from 2019 to 2021, by type

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Release date

March 2022

Region

India

Survey time period

2019 to 2021

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Topics

Sports market in IndiaSports brandsSports sponsorshipSports on TVImpact of the coronavirus on sports participation
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