Majority of the television advertising volume share of sports genre of about 37 percent was live sports events across India in 2021. This was consistent with pre-pandemic trends of advertising for televised sport. Notably, over 79 percent of the sports television viewership was from cricket, the most popular sport in the south Asian country.
Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type
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EY, & FICCI. (March 21, 2022). Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
EY, und FICCI. "Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type." Chart. March 21, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
EY, FICCI. (2022). Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
EY, and FICCI. "Distribution of Television Advertising Volume for Sports across India from 2019 to 2021, by Programming Type." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
EY & FICCI, Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type Statista, https://www.statista.com/statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/ (last visited January 08, 2025)
Distribution of television advertising volume for sports across India from 2019 to 2021, by programming type [Graph], EY, & FICCI, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1305186/india-distribution-of-sports-tv-ad-volumes-by-programming-type/
