According to a survey conducted among consumers in the United States in October 2023, 21 percent of male and 14 percent of female respondents said they only bought from brands they considered sustainable or that matched their values. Sustainability was considered alongside with other factors when choosing brands by 57 percent of female and 50 percent of male respondents.
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender
Characteristic
Only buy from brands they consider sustainable or match their values
Consider sustainability alongside other factors when choosing between brands
Rarely consider sustainability when choosing between brands
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Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender
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eMarketer. (December 6, 2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
eMarketer. "Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender." Chart. December 6, 2023. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
eMarketer. (2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
eMarketer. "Influence of Sustainability on Consumer Decision-making While Choosing Brands in The United States as of October 2023, by Gender." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
eMarketer, Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender Statista, https://www.statista.com/statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/ (last visited February 21, 2025)
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by gender [Graph], eMarketer, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1305181/influence-of-sustainability-consumer-brand-choice-gender-us/
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